Fonio is one of the oldest cultivated grains in Africa. In UK delis it is one of the newest.
The grain has all the ingredients of a premium health-food story: drought tolerant, gluten free, quick to cook and deeply rooted in Sahelian food culture.
From Senegalese fields to London delis, fonio is a test case for African CPG brand building.
30 Jul 2026 · 8 min read
Fonio is one of the oldest cultivated grains in Africa. In UK delis it is one of the newest.
The grain has all the ingredients of a premium health-food story: drought tolerant, gluten free, quick to cook and deeply rooted in Sahelian food culture.
Fund field reporting from Africa's farm gates.
Every contribution funds on-the-ground reporting across cashew hubs, coffee washing stations and cocoa cooperatives.

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